Your communications toolkit Turning information into effective action Climate change adaptation is a key policy priority for the Scottish Government. This toolkit is your guide to communicating with key stakeholders on the issue.
Climate change is already happening. The effects are unavoidable and will be felt all across Scotland – from our farms to our coastal regions, from our cities to our crofts, from our forests to our flood plains. Our seasons may be warmer, and wetter. Even as we have seen in recent years, the weather may be less predictable and, sometimes, more extreme. This toolkit is designed to help you:
- highlight the realities and risks of climate change to different audiences
- communicate the cost-benefits of early preparation and action
- help your audiences plan for, and adapt to, this different world.
People, wildlife, plants, livestock, crops, transport, town planning, emergency services, leisure and recreation, and businesses as diverse as welly-boot makers and ice-cream vans… With a moment’s imagination you can see how each could be affected in very different ways by long-term changes in our climate. And how different strategies would be necessary to adapt to different situations.
And that’s the secret of communicating climate change adaptation to your different audiences.
It’s not just about getting across the key concepts and general concerns, Crucially, we need to make sure audiences can understand the exact implications for their own area of interest, as well as the specific plans and preparations they can make for dealing with climate change, now and in the future.
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